Instagram Introduces New Hashtag Rules to Tackle Spam

Instagram has announced a new restriction to control the increasing hashtag spam on the platform. The social media giant has confirmed that posts and reels will soon be limited to a small number of hashtags. Users will no longer be allowed to add unlimited hashtags. This strategy reflects the firm’s ongoing message that relevance matters more than volume when sharing content for creators and everyday users alike.

Instagram announces hashtag limits to reduce spam

Instagram announced the new update quietly through a Threads post rather than a formal announcement. In the post, the firm acknowledged that hashtags do help in organizing the content. However, due to excessive use of hashtags, the caption gets cluttered and reduces readability.

Users across the world have complained about posts overloaded with unrelated tags, which can feel misleading and frustrating. By implementing the restriction on the hashtag usage, Instagram hopes to discourage spam and promote more “mindful” and “related” publishing. The company is actively working to improve overall content quality and trust among its audiences.

No more unlimited hashtag usage on an Instagram post now

For quite a while now, Instagram has played down the importance of hashtags for discoverability. The newly announced limits reinforce that position by suggesting that posts with fewer and more related hashtags are likely to perform better. The new rules introduce a clear numerical cap, limiting posts and reels to a maximum of five hashtags. Moreover, the firm has advised against overusing labels, as they may harm the visibility of the post.

This change will affect both the consumers and the creators. The creators are now forced to use only the relatable hashtags. Consumers, on the other hand, should get more related content on their feed. The rollout has already begun, and most users across the globe should have it in the coming days.

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