Google’s AI Search experience is an utter mess I can’t stand

Google Search is a living and breathing organism in the company’s sprawling stable that keeps on evolving every single day — for better or worse. On even days, Google tweaks how search results appear for you, while on odd days, it changes its ranking algorithms from the backend. But all that is mere routine. A big change came to Google Search last year in the form of Search Generative Experience (SGE), which started providing a quick summary of your results. While it sounds helpful on paper as it can save you a lot of time and effort, SGE is by far the most frustrating thing that has ever happened to Search, and I’ll tell you why.