Adobe previews new AI video tools for Premier Pro

As per the industry trends, Adobe is unveiling new generative AI tools to help creators streamline the video creation process or completely skip it. Based on a new report, Adobe just previewed AI video tools to use with Adobe Premiere Pro.

At first, generative AI only involved text media. However, it quickly grew to encompass different forms of media such as images. Now, 2024 is the year of the AI video. We’ve already seen the trailer for The TCL AI-generated movie. As bad as that looks, it probably set a new trend into motion that will see more AI-generated movies hit the market. Hopefully, that doesn’t happen.

In any case, with video tools such as Sora set to hit the market, there’s no telling where AI video will be in just a year.

Adobe previewed some new AI video tools for Adobe Premiere Pro

Adobe Premiere Pro is the company’s professional video editing platform. However, these new AI tools will involve the platform in the video creation process. It will achieve this by employing generative AI. For example, there will be a generative AI video extender tool. Using this tool, creators will be able to extend shots by adding AI-generated frames. This could come in handy if you happen to cut off a shot just a second too soon.

Another tool will be able to generate b-roll clips using generative AI. This will eliminate the need to have to go out and record secondary footage for your videos.

It’s obvious that the company wants to capitalize on the surge in the popularity of AI. This technology has taken the world by storm over the past year and a half, and it does not appear that it is going to be slowing down. At this point, this is only a preview. Adobe has not launched these features to the public just yet. However, when it does, we expect them to be very popular tools.

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